Tag: ctv
A New Chapter for a Maturing Medium at I Want My CTV 2025
New IAB Tech Lab Advanced TV Product Lead Brad Pipkin’s shares his takeaways from our 2025 I Want my CTV event in NYC
How we got to the CTV Ad Portfolio
How we got from Ad Format Hero to the CTV Ad Portfolio and standardizing ad creative for CTV
OTT IFA Guidance Update Clarification
Update on the Identifier for Advertiser field in OTT Guidance doc
Streaming the Moment: Programmatic Goes Live
How the Live Event Ad Serving Sub-Working Group is enabling programmatic to stream the moment with the concurrent streams API specification
CTV Ad Format Hero initiative launched by IAB Tech Lab
IAB Tech Lab announces the launch of its latest initiative, “Ad Format Hero,” aimed at standardizing emerging Connected TV ad formats.
New CTV App Stores Added to App-Ads.txt Aggregator
IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research. This year, we’ve worked to […]
Industry Adoption of Amended IAB Tech Lab Guidelines Is Vital to Drive Change
Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency. Despite these updates, the signals needed to determine the value of video […]
Ad Format Guidelines for Digital Video and CTV — Now Ready for Industry Adoption!
The Ad Format Guidelines for Digital Video and CTV have now been finalized following the close of a public comment period on these specifications that ended in April 2022. This update has been released following the rapid change and evolution in the video landscape since these guidelines were first launched […]
IAB Tech Lab Expands Open Measurement SDK to Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made available on Connected TV (CTV) starting in Q3. One of the most widely adopted solutions from Tech Lab, OM SDK gives advertisers flexibility and choice in the verification solutions […]
Public Release of Ads.cert: Securing the CTV Supply Chain
Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […]