Tag: Dynamic Content Ad Standards

Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- FreeWheel first to be IAB Tech Lab certified on OM SDK for LG and Samsung devices
- Introducing “Tech Lab Asks the Industry”: A New Social Media Poll Series
- What the Signal Shift?
- A New Paradigm for Publishers with Trusted Server
- CTV Industry Survey Launched by IAB Tech Lab’s Ad Format Hero Task Force