Tag: Dynamic Content Ad Standards
![](https://iabtechlab.com/wp-content/uploads/2016/12/Brand.jpg)
Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- Tech Lab Unveils New Privacy Taxonomy
- Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement
- Expanding GPP Coverage: State-Specific Privacy Updates
- The VAST CTV Addendum 2024 is Ready for Implementation!
- IAB Tech Lab releases final Privacy Sandbox Fit Analysis