Tag: omsdk
IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges
By: Eric Picard and Brad Beal, Pandora The IAB Tech Lab has done something historic, important, and worth discussing. It is likely that if you’re reading this post, you’re somewhat familiar with viewability, one of the most important issues facing the digital advertising space today. Below we’re going to cover […]
Tools & Utilities
Articles
- Apple Domain Blocking and the Cost to Publishers
- What’s MY Role in Adopting ACIF’s Universal Ad ID?
- Apple’s WebKit Updates Mean Advertising’s Future is Server-Side
- Improving OM SDK Performance & Reliability on Android with Sandboxed JavaScript Execution
- Clarifying Today’s Podcast Measurement and Preparing for What Comes Next