Tag: open-source
IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository
By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]
Tools & Utilities
Articles
- Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
- TCF v2.3 is open for public comment
- The AI Leap in Contextual Advertising: Transforming a Legacy Solution
- Who’s got the (Creative) Ad ID?
- FreeWheel first to be IAB Tech Lab certified on OM SDK for LG and Samsung devices