Tag: open-source
IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository
By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]
Tools & Utilities
Articles
- Breaking Down the Walls: IAB Tech Lab’s Blueprint for Containerized, Agent-Powered Advertising
- Dispatches from London on the Future of Programmatic, LLM Monetization, and the Agentic Web
- Beyond the Hype: Why On-Device AI is Ad Tech’s Untapped Frontier for Publishers
- Data Standards for the Agentic Age
- TCF Device Storage Duration & Access Disclosure v1.1 is open for public comments