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Tag: pair

ADMaP (Attribution Data Matching Protocol)

Tech Lab releases ADMaP supporting privacy-centric attribution

Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences

October 15, 2024 / More
Tech Lab PAIR Standard logo

Tech Lab releases PAIR protocol for the industry

Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences

September 26, 2024 / More