Tag: podcast-measurement
Clarifying Today’s Podcast Measurement and Preparing for What Comes Next
Podcast Technical Measurement Guidelines v2.3 is now final. But we’re not done. V3 will look beyond the download and how to measure video podcasting
IAB Tech Lab Sets the Pace for Trustworthy Digital Advertising
It’s been a busy 2023 for the Tech Lab Compliance team. Over the past several months, many organizations in the digital media ecosystem have stepped up to the challenge of fostering a trustworthy digital advertising ecosystem, earning their place among the ranks of compliant companies. As we enter the final […]