Tag: sda
Adopting Seller Defined Audiences (SDA) in a Privacy-Centric World
First released in 2022, seller-defined audiences created a mechanism for sellers to provide standardized information about their audience to ad buyers.
Tech Lab Releases “Seller Defined Audiences”, Aims to Democratize Cohort Development for the Open Ecosystem
2022: Tech Lab has released the Seller Define Audiences spec to scale 1st Party Data responsibly and reliably
Seven Key Issues Solved by the New IAB Tech Lab Seller-defined Audience Guidance
In a privacy centric and ID-less world, Seller Defined Audiences (SDA) solves key challenges for publishers on the open web