- Does the industry need Agentic Advertising?
IAB Tech Lab’s new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising
- Rewriting ads.txt Won’t Save You (But Reading It Might)
Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object
- Why SChain Validation Deserves More Attention Than It Gets
InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective
- From PDFs to Pull Requests
We are moving the primary “source of truth” from PDFs to GitHub. This post explains why. (And yes, AI is part of the reason!)
- CTV Ad Ops Grows Up:From Promising Capabilities to Repeatable Operations
IAB Tech Lab’s Director of Product for Advanced TV recaps the recent CTV Ad Ops Workshop covering CTV Ad Formats, Live Events and more
IAB Tech Lab’s new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising
Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object
InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective
We are moving the primary “source of truth” from PDFs to GitHub. This post explains why. (And yes, AI is part of the reason!)
IAB Tech Lab’s Director of Product for Advanced TV recaps the recent CTV Ad Ops Workshop covering CTV Ad Formats, Live Events and more