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Attribution Use Cases

Last updated: August 19th, 2025

As attribution APIs have become the initial tactic of choice for dealing with environments without third party cookies, such as the W3C’s Attribution API, IAB Tech Lab’s Private Advertising Task Force has put together a set of important use cases focused on attribution. The goal of these Use Cases is helping the developers of these emerging APIs create viable solutions for the industry,

You can view the document or download it below.