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Check out our Latest Updates:
- Does the industry need Agentic Advertising?
IAB Tech Lab’s new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising - Rewriting ads.txt Won’t Save You (But Reading It Might)
Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object - Why SChain Validation Deserves More Attention Than It Gets
InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective