Last Updated: September 16, 2026
The IAB Tech Lab’s Programmatic Governance Council has released its first deliverable, the Programmatic Standard Practices. The document outlines how buyers and sellers should use existing standards in programmatic transactions to support a healthy digital media ecosystem.
The practices available for public comment for 30 days until October 16, 2026. Send your comments, suggestions, and questions to support@iabtechlab.com. IAB Tech Lab and the Programmatic Governance Council will use industry feedback to inform the work as the Council continues its cross-industry collaboration on programmatic governance.
You can read and download the document below.