IAB TECH LAB RESOURCES:
Recent Releases include:
CONSUMER EXPERIENCE:
MOBILE:
- New & Improved Mobile Rich Media Ad Interface Definitions: MRAID 3.0
- MRAID Ads SDK Tester
- Open Measurement Working Group
VIDEO with V-Suite:
- Digital Video Ad Serving Template: VAST 4.0
- Digital Video Ad Format Guidelines
- Transitioning Video Ads from Flash to HTML5 Guidance
AUTOMATION / PROGRAMMATIC:
- Fight Fraudulent Inventory with Ads.txt (Authorized Digital Sellers)
- Header Tag for Dynamic Header Bidding
- OpenRTB 3.0 Draft Framework for Public Comment
- OpenRTB Native 1.2 in Review
AUDIO: