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IAB Tech Lab Innovation Day: Keys to Consumer Attention

November 12, 2019 @ 9:00 AM - 6:30 PM EST

Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers

Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend.

View the Presentation

Agenda

Speakers:
Brad Berens – Principal, Big Digital Idea Consulting, Inc.
How People Based Strategies Will Make You Think Differently About Measurement 
Speakers:
Rachel Brook – Managing Partner, Head of Advanced Analytics, MediaCom
Sue Hogan – SVP, Research & Measurement, IAB
Chris Morgan, Vice President & GM, Moat Product, Oracle
Maggie Zhang – EVP, Video Research & Insights, Dentsu Aegis
Trevor Hamilton – Vice President, Sales, Kochava
Speakers:
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab
George Ivie – Executive Director and CEO, Media Rating Council, Inc. (MRC
Speakers:
Tal Chalozin – Co-Founder & Chief Technology Officer, Innovid
Speakers:
Maria Breza – Vice President of Ad Quality Measurement and Audience Data Operations, Pandora
Elizabeth Petro – Principal Product Manager, Pandora
Speakers:
Speakers:
Joe Ranzenbach – Director of Product, Mobile & Video, Integral Ad Science
Speakers:
Colleen Tricarico – Manager, Digital Audit Services , BPA Worldwide
Jarrett Wold – Director, Compliance Programs , IAB Tech Lab
Speakers:
Neal Thurman – Director, Coalition for Better Ads
Speakers:
Stephen Corby, Founder & CEO, Specless
Rick Liguori, Vice President, Digital Sales Ops, OTS, NBCUniversal
Omar Yousif – VP, NBCU Skycastle Digital Studio, NBCUniversal
Speakers:
Airey Baringer – Head of Product, Quantcast
Michael Krauss – VP of Product Management , Sourcepoint
Daniel Spring, Director of Product Management, Verizon Media
Speakers:
Aron Schatz – Director of Product & Data, PowerInbox
Amit Shetty – Senior Director, Video & Audio Products, IAB Tech Lab
Ryan Thompson – Software Engineer, Google
Speakers: 
Shankar Venkataraman – Senior Vice President, Product & Engineering, Jivox
5:20 PM – 5:30 PM
Closing Remarks

Inquire more about this event by e-mailing techlab@iabtechlab.com. 

 

Details

  • Date: November 12, 2019
  • Time:
    9:00 AM - 6:30 PM EST

Venue

Speakers