Mission
With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. The Rearc Addressability Working Group is the member-only working group responsible for the development of new technical standards and guidelines driving “privacy by default” advertising, based on the global business and policy dialogue within the Rearc Task Force. We’ll evaluate technology alternatives to today’s short-lived addressability mechanisms, and develop the technology foundations for tomorrow’s consumer-centric solutions for ad targeting, measurement and optimization, enhancing consumer transparency and industry accountability.
Status
To join, please email techlab@iabtechlab.com
IAB Tech Lab Lead
Shailley Singh
Executive Vice President, Product & Chief Operating Officer