IAB Tech Lab produces global technical standards and solutions that work to build and support a healthy and sustainable digital media and advertising industry. Through our supporting events and implementation we raise awareness, provide support and improve the adoption of these standards across the industry. Our key areas of focus for 2022 are:
- Creating a portfolio of technical standards to balance consumer privacy and addressability through our work related to identity
- Developing technical standards that are needed to accelerate the ongoing growth of Connected TV (CTV) as a channel
- Advancing and producing technical standards to combat ad fraud, supply chain transparency, and security
To read more about the IAB Tech Lab priorities, please read our full press announcement on our 2022 priorities.
Below is the full suite of IAB Tech Lab’s digital ad standards, initiatives and products mapped to our areas of focus.
FOUNDATIONAL STANDARDS