Miguel Morales is joined by Edik, the GM of Privacy Cloud at Appsflyer to demonstrate how the now finalized ADMaP (Attribution Data Matching Protocol) specification enables advertisers and publishers to measure attributions using Privacy Enhancing Technologies (PETs) in a Data Clean Room (DCR) and protecting their user’s Personal Identifiable Information.
IAB Tech Lab’s 2025 Summit takes you "Through the Looking Glass" to the new reality of digital advertising. We are bringing together industry leaders, from technology, product, and operations, to explore the cutting-edge solutions shaping the future of the industry and how it can maintain growth and relevance, in the […]
IAB Tech Lab’s Privacy & Addressability event returns after sold out events in 2024 Expect sessions on Privacy Enhancing Technologies, ID-less and, future addressability solutions and how to ensure your company is compliant with Privacy regulations Full day of presentations, technical demos, and panel discussions on the issues facing the industry. […]
IAB Tech Lab goes Global, diving into the key issues facing the industry in the UK and Europe, and around the world. From Privacy and Addressability solutions, to innovation in RTB for live events, Retail Media, and the latest CTV developments, Tech Lab Summit covers it all. Full day of […]
IAB Tech Lab’s "I Want My CTV" Advanced TV Event returns with all the experts leading the transformation of TV consumption and monetization Television is in a moment of major change and we’re here to help you navigate those changes with technical standards and specifications Full day of presentations, technical […]
