Will Doherty
Senior Vice President of Inventory Development, The Trade Desk
Will is the Senior Vice President of Inventory Development at The Trade Desk, where he leads the company’s global strategy for building and expanding partnerships with the world’s most premium publishers across connected TV, audio, web, and app. He is responsible for strengthening long-term supply-side relationships, driving growth and innovation across all channels, and advancing new and emerging platforms to keep The Trade Desk at the forefront of advertising technology.
Will has been instrumental in driving advertiser adoption of OpenPath, which provides direct access to premium publisher inventory, and championing Unified ID 2.0 as the industry’s preferred identity solution. His leadership continues to shape a more open, transparent, and efficient digital advertising ecosystem.
Since joining The Trade Desk over three years ago, Will has played a pivotal role in supply-side strategy, previously serving as Vice President of Inventory. Before that, he spent seven years at Index Exchange as Chief of Marketplace Development, leading global growth for one of the largest independent SSPs. Earlier in his career, he was Director of Business Development at Netmining, where he helped expand display targeting solutions.
Will is a graduate of Bates College and lives outside New York City with his family.