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IAB Tech Lab Announces Ad Format Guidelines For Digital Video And Connected TV

IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for […]

IAB Tech Lab Unveils 2022 Product Roadmap and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem

IAB Tech Lab CEO Anthony Katsur Lays Out Long-Term Priorities for Global Trade Body and Calls on the Industry to Help Build Solutions for Consumer Privacy, Addressability, Mitigating Fraud and Supporting Growth of Connected TV […]

Welcome Back OpenRTB 2.X

The newest version of the 2.x series of OpenRTB specification is closing it’s public comment soon, make sure to take a look!  We’ve all heard that Connected TV (CTV) is the new frontier in digital advertising. And that the monumental shift of linear television advertising budgets to CTV means that […]

Public Release of Ads.cert: Securing the CTV Supply Chain

Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […]

Tech Lab & Neutronian Partner to Accelerate Data Transparency and Quality Standards

IAB Tech Lab and Neutronian announced today that IAB Tech Lab’s Data Transparency Standard (DTS) Certification and Neutronian’s Quality Index (NQI) Certification can now be completed by data providers within a single integrated process. Additionally, the organizations announced that Neutronian’s NQI data quality methodology will now directly incorporate IAB Tech […]

IAB Tech Lab Announces New Board Members and Inaugural Law Firms in Residence

IAB Tech Lab, the digital advertising technical standards-setting body, announced today the addition of new board members from Amazon Advertising, CafeMedia, and NBCUniversal. In addition, the organization has named two law firms in residence.  New board members include Paul Bannister, Chief of Strategy, CafeMedia, and Ryan McConville, Executive Vice President, […]

IAB Tech Lab CEO Dennis Buchheim Departs

Shailley Singh, SVP of Global Products and Programs, will serve as interim GM In our careers, sometimes we get a call that is just plain impossible to resist. Dennis got a call like that, and felt he couldn’t ignore it — it presented an opportunity to collaborate with the industry […]

Re-Architecting Digital Media for Predictable User Privacy

Project Rearc One Year Later—Recent Releases for Addressability, Privacy, and Accountability A year ago at the IAB Annual Leadership Meeting (ALM), we initiated Project Rearc as a global industry effort to focus on technical standards for preserving addressability with privacy and accountability, in response to the fact that third-party identifiers […]

Responding to Google’s Recent Privacy Update

The Google announcement has not changed our plans to provide a new portfolio of approaches to addressability, with privacy and with auditable accountability. As expected, major platforms, and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding […]

Reviewing Unified ID 2.0 for Long Term Industry Value

Earlier this month, the Partnership for Responsible Addressable Media (“PRAM”) extended an invitation to the advertising and media industry to contribute code for collaborative development of addressability and accountability standards and solutions. Yesterday, The Trade Desk announced the first such contribution for consideration: the submission of Unified ID 2.0 (UID2) […]