Privacy, Data, and Identity for CTV Advertising
Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: The state of identity on Connected TV (CTV) platforms is in flux. Current solutions depend on the Tech Lab’s Identifier for Advertising (IFA) guidelines, but privacy concerns are likely to impact this in […]
Final Audience Taxonomy 1.1 and Content Taxonomy 2.1 Provide Additional Consumer Privacy Safeguards
IAB Tech Lab’s Taxonomy and Mapping Working Group has finalized two updates to its taxonomy portfolio: Content Taxonomy 2.1 and Audience Taxonomy 1.1. The two updates – which went through 30 days of public comment through April 2020 – introduce additional consumer privacy safeguards that aim to minimize the risk […]
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?
In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user […]