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Leveraging the latest IAB Tech Lab standards to stay ahead of industry trends As we enter the last quarter of the year, our team at IAB Tech Lab is busy with strategic planning for next year; and I assume your product and engineering teams are doing the same. This entails […]

With the imminent enforcement of Apple’s new privacy features, including the iOS SKAdNetwork feature, IAB Tech Lab has released a new tool for managing and maintaining SKAdNetwork ID list. Advertisers, DSPs, and networks can register their SKAdNetwork IDs and IAB Tech Lab will publish a list of all registered IDs that […]

Supporting the healthy growth of connected TV (CTV) is top of mind at the IAB Tech Lab. With the events of 2020, adoption and usage of CTV has rapidly accelerated. This means tackling timely opportunities and challenges is essential to creating safe and transparent standards in this nascent space, which […]

Brand safety concerns tied to COVID-19 have led to a decline in ad spend in many cases. But what in normal times might be reasonable concerns about brand safety can be counterproductive at a time when things are anything but normal – especially when news sources, in particular, need funding […]

In Public Comment Until April 30 Consumer trust – and our ability to demonstrate the responsible handling of consumer data – is foundational to our industry’s role in supporting independent content and services on the open internet. IAB and IAB Tech Lab member companies, as part of ongoing efforts to […]

By Jennifer Derke You wouldn’t buy a “Rolex” from a man on the street in a trench coat full of (likely counterfeit) watches, right? Then why buy ad inventory from unauthorized sellers? Ads.txt is a powerful resource to know which supply sources are trustworthy in selling publisher inventory. Sophisticated buyers […]