Brand safety in the age of COVID-19
Brand safety concerns tied to COVID-19 have led to a decline in ad spend in many cases. But what in normal times might be reasonable concerns about brand safety can be counterproductive at a time when things are anything but normal – especially when news sources, in particular, need funding […]
Tech Lab Introduces Additional Consumer Privacy Safeguards into Content and Audience Taxonomies
In Public Comment Until April 30 Consumer trust – and our ability to demonstrate the responsible handling of consumer data – is foundational to our industry’s role in supporting independent content and services on the open internet. IAB and IAB Tech Lab member companies, as part of ongoing efforts to […]
OpenMedia specs, including OpenRTB 3.0 Finalized and Ready for Adoption
By Jennifer Derke Today, IAB Tech Lab’s OpenRTB working group announced that the much-anticipated OpenRTB 3.0, AdCOM 1.0, and Ad Management 1.0 specifications are finalized and ready for industry adoption. Ads.cert: Signed Bid Requests remains in beta for continued early implementations, and participation with the working group to work on […]
Cutting out misrepresented domains from your marketing campaign is a must. Here’s how.
By Jennifer Derke You wouldn’t buy a “Rolex” from a man on the street in a trench coat full of (likely counterfeit) watches, right? Then why buy ad inventory from unauthorized sellers? Ads.txt is a powerful resource to know which supply sources are trustworthy in selling publisher inventory. Sophisticated buyers […]
How To Document.write a Better User Experience
By Kenji Baheux Composability is one of the great powers of the web: imagine how hard it would be to build and run a website if it were not for the ability to easily integrate with services built by third parties! However, one of the downsides of composability, […]
Ad Reinsertion: For Better or Worse?
By Joe Barone “Ad reinsertion” happens when publishers use technology to serve ads to browsers that have an active ad blocking plug-in. It’s a new solution some publishers are considering to ensure delivery of ads to their sites’ visitors. GroupM is concerned by this opaque means of […]
Getting LEAN with Digital Ad UX
By Scott Cunningham We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content. This was the beginning of an age […]
The Age of HTML5 Ads
By Shailley Singh As September approaches, Ad Tech world has one more thing to look forward to besides fall colors—HTML5. Just as the daylight hours shorten and veins that carry fluids to the leaves are blocked off, browsers are turning on power saver plugins that will further diminish the audience […]