AUDIO & VIDEO
The Time For The Over-the-Top Identifier for Advertising (OTT IFA) Is Now!
By Bennett Crumbling, J. Allen Dove, Chris Gordon, Courtney Rogers & Amit Shetty How many times have you had this experience on your over-the-top video (OTT) device when you are watching a program and you see a commercial for the same car about 10 times in an hour? Yet, you already bought […]
VAST 4.1 – Now With Audio Power!
By Jonathan Eccles and Jean-Luc Wasmer With the release of the latest version of the Digital Video Ad Serving Template, VAST 4.1, ad tech companies, servers, and publishers will finally be able to unify existing video ad specifications with the quickly growing digital audio ad market. The separate Digital Audio […]
VAST 4.1 & Open Measurement – the long awaited video verification solution!
By Jon Guarino and Phil Harris Digital Video Ad Standard Template (VAST) 4.0 represented an essential rethinking of third-party verification on video inventory. Previously, running measurement code was possible only through Video Player-Ad Interface Definition (VPAID) media files, which would necessarily obscure and delay the actual creative content. This […]
Podcast Metrics: The Next Generation
By Steve Mulder, Senior Director of Audience Insights, NPR The explosive growth of podcast listening shows no signs of slowing. An estimated 67 million Americans over 12-year old listen to podcasts monthly, according to Edison Research, up significantly compared to just a year ago. As with any emerging […]
Simplifying Video Ad Delivery
By Amit Shetty Over the last few months we have been asked a number of questions about the use of various video ad tech standards. We have seen a number of changes in the space like diminishing browser support for Flash, as well as major growth in mobile and Over-the-Top […]
The Case for Dynamic Music Creative
By: Brian Ales, Triton Digital In my past life as a working music composer, I wrote and produced more than my share of music for advertising. From there, I slid into the music technology space, and from there on to my current work in audio adtech – but it’s […]