Audio & Video

2023 OM SDK Compliance Update

Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]

The OM SDK Cross Screen Journey Reaches CTV Milestone

IAB Tech Lab is proud to announce that the Open Measurement SDK (OM SDK) is now available on Connected TV (CTV)! “OM SDK for CTV is a paradigm of collaboration for the greater good. Together, we can bring greater transparency, increase trust and break down the silos in the fragmented […]

Guidance for Uniquely Identifying Creative Asset IDs in VAST

Background: With the release of VAST 4.x, the latest versions of the digital video ad serving template, the Universal Ad-ID feature was introduced to address inconsistencies in how creative identifiers were assigned across various systems. This feature provides a means for an authoritative program such as Ad-ID or any company’s […]

SIMID 1.1 Updates Add Support For Nonlinear Ads

As described in our Simplifying Video Ad Delivery blog post, IAB Tech Lab’s video working groups are modernizing the video stack to better support CTV and mobile platforms, and factoring in safety and usability in video ad delivery. A big part of that update is replacing VPAID with specs that […]

Privacy, Data, and Identity for CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: The details: The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. The challenge of course is that this has to be […]

Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance

Updated on October 14, 2020 to provide more specific user agent strings. Concerns have recently been raised about Apple’s watchOS Podcasts app. Downloads to an Apple Watch device appear to be duplicative of downloads to a user’s iPhone after the watch performs its synching cycle. This outcome could result in […]

Guidelines for CTV/OTT Device and App Identification

By Amit Shetty With the growth of Connected TV (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range […]

The Time For The Over-the-Top Identifier for Advertising (OTT IFA) Is Now!

By Bennett Crumbling, J. Allen Dove, Chris Gordon, Courtney Rogers & Amit Shetty   How many times have you had this experience on your over-the-top video (OTT) device when you are watching a program and you see a commercial for the same car about 10 times in an hour? Yet, you already bought […]

Upgrading Video Ad Delivery Workflows with VAST 4.1

By Pieter Mees, Timothy Olds, Simon Trasler Possibly one of the most important new features in VAST 4.1 (Digital Video Ad Serving Template) is the specification of how to perform ad requests, which tackles a number of long-standing industry challenges and opens a path to more efficient video advertising. This […]

VAST Interactive Templates: Simplifying Interactivity Standards with VAST 4.1

By Michael Tuminello, Aron Schatz, Jesse Leikin VAST (Digital Video Ad Serving Template) and VPAID (Digital Video Player Ad Interface Definition), despite being old enough to pre-date the rise of mobile and over-the-top (OTT) advertising, have thus far resisted a wholesale update.  However, as detailed in the IAB Tech Lab’s […]