Ad Tech
News Saves Lives
Introducing The News Media Inclusion List for Buyers The News Media List is a global list of news publishers to enable advertisers, media buyers, and DSPs to create inclusion lists of news websites. News media is an important source of life-saving information in times of crisis. It is critical that […]
Anti-Fraud & Transparency in CTV Advertising
Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Due to its explosive growth and premium environment, CTV is increasingly becoming the target of fraudsters, and fraud is a challenge that needs to be addressed before it can grow into programmatic selling. Tech […]
Brand Safety in CTV Advertising
Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Brand safety is an important aspect of ad delivery, but is increasingly complex. Tech Lab enables brand safety through features in Content Taxonomy, OpenRTB, VAST and Open Measurement. The Details: Brand safety has been […]
Chrome Will Block Heavy Ads Soon: Get Your VAST Video Ads Ready
Solutions to Detect and Report Chrome Intervention; And New Ad Portfolio Guidance for Maintaining Lightweight Ads Executive Summary An upcoming Chrome browser update will block ad loads that surpass 4MB of network data usage, 15 seconds of CPU usage in a 30 second period, or 60 seconds of total CPU […]
What You Need to Know: iOS14 Privacy Changes and OpenRTB
Executive Summary: Apple announced a number of privacy related updates in iOS14, which impact how in-app advertising and attribution works. The IAB Tech Lab’s Programmatic Supply Chain Working Group is releasing a set of extensions to OpenRTB to support these updates, along with a couple of optimizations that we would […]
If you see something, say something.
If you are working on stress testing a specification or analyzing adoption data of a Tech Lab standard, we’d love to hear from you! We appreciated the considerable interest in our recent explainer about the use of ads.txt (Authorized Digital Sellers) and other complementary standards. The explainer was published in […]
SafeFrame Update: Input Last Call
Ad technologists: Join the working group and influence the development of SafeFrame 2.0 SafeFrames have been quietly, or not so quietly, in use since their release in 2013. With a minor update in 2014, IAB Tech Lab’s SafeFrame has been left alone to function in a rapidly changing marketplace. Since […]
Q&A: How the TCF v2 Shared Libraries Can Help Integrators Encode and Decode Consent Strings and More
For the initial release of the Transparency and Consent Framework (TCF), the advertising industry worked tirelessly to release the specification, as well as the shared libraries that would help CMPs and vendors encode and decode consent strings in every major programming language. Even days before the deadline, the industry knew […]
Retiring the DigiTrust CMP by End of June (EXTENDED TO AUGUST 15)
Advertisers and publishers have more time to select and transition to a new CMP UPDATE: On May 14, the Transparency and Consent Framework (TCF) Steering Group voted to extend technical support for TCF v1.1 beyond the previously announced date of 30 June to a new date of 15th August 2020. […]
Blockchain: An Invitation to Participate
By Miguel Morales Imagine a world where the challenges of digital advertising operations fade into a chain of collaborative record keeping, and full transparency removes the need for out of band reconciliation. Multiple parties supporting a campaign can all verify that other participating parties are adhering to the same material […]