OTT

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Announcing the OTT Technical Working Group

By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]

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VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising

By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]