Blog
IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of its “ID-Less Solutions Guidance” document, now open for public comment until December 19, 2024. This resource is designed to help advertisers and publishers adapt to the growing limitations of traditional identifiers, such as third-party cookies […]
5 Key Takeaways from the IAB Tech Lab International Summit 2024
5 key takeaways from IAB Tech Lab’s International Summit in London on Nov 7, 2024
Compliance with Standards you can count on
Announcing the Tech Lab Compliance Badge Server. Standards Compliance you can count on
IAB Tech Lab Releases System Requirements for Proprietary Ad Systems
Industry requirements intended to support companies building privacy-focused proprietary advertising systems.
IAB Tech Lab releases final Privacy Sandbox Fit Analysis
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions
Taxonomy: The Most Important Industry Initiative You’ve Probably Never Heard Of
By Melissa Gallo Taxonomy is not a word that draws mass excitement. When I was first assigned the task of working to update the current IAB taxonomy, I was sent immediately back to high school chemistry class – not my strongest nor most enjoyed subject. So one might ask, if […]
How LEAN Can You Get? A Scale and a Score Will Tell You
By Brendan Riordan-Butterworth Framing Six months ago, the IAB Tech Lab released the LEAN Principles. These were a product of research and discussion with thought leaders who championed a clear path to better user experience in advertising-supported digital media – a must in a world where too many consumers were […]
The IAB Tech Lab Releases Updates To Three Programmatic Protocols
By Melissa Gallo The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of […]
VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising
By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]