ACIF
ACIF Validation API specification is ready for Implementation!
Finalized versions of ACIF and the ACIF Validation API specification released
Secure Matching & Measurement for Data Clean Rooms
A Data Clean Room Interoperability Protocol for Attribution Measurement IAB TechLab is proud to announce the first release of the Attribution Data Mapping Protocol (ADMaP), a next generation standard which utilizes advanced cryptographic techniques to enable measurement with privacy guarantees. ADMaP is designed to enable measurement of attributions without relying […]
GPP Implementation Guidelines release for Public Comment
IAB Tech Lab releases GPP implementation guidelines for public comment to help companies streamline regulatory compliance
CTV Ad Format Hero initiative launched by IAB Tech Lab
IAB Tech Lab announces the launch of its latest initiative, “Ad Format Hero,” aimed at standardizing emerging Connected TV ad formats.
IAB Tech Lab releases AI in Advertising Primer
IAB Tech Lab Board releases AI in Advertising Primer to lay the foundations for future discussions on usage of the technology
Tech Lab releases ADMaP supporting privacy-centric attribution
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
IAB Tech Lab releases final Privacy Sandbox Fit Analysis
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions
IAB Tech Lab Honors Key Contributors with Lifetime Achievement Awards at 10th Anniversary Celebration
IAB Tech Lab, the global digital advertising technical standards-setting body, announced at the IAB Tech Lab Summit the recipients of its prestigious Lifetime Achievement Awards. As part of celebrating 10 years of IAB Tech Lab, the awards honor key contributors to the standards that have improved the digital economy over […]
IAB Tech Lab Accelerates Privacy Taxonomy Project with Fides Language Product Donation
In a significant stride towards advancing privacy in the digital advertising industry, the IAB Tech Lab received a generous donation from Ethyca. Ethyca’s Fides Language (Fideslang) product at the heart of this donation will help accelerate defining privacy standards within the ad tech industry. Tech Lab has expressed enthusiasm for […]