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IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap
Calls for Industry Adoption of Privacy, Addressability, Advanced TV, and Programmatic Standards to Address Industry Challenges NEW YORK, Jan. 18, 2024 /PRNewswire/ — IAB Tech Lab, the global digital advertising technical standard-setting body, unveiled its key priorities and roadmap for 2024 today. The roadmap addresses crucial pain points and challenges, ensuring the industry […]
Adopting Seller Defined Audiences (SDA) in a Privacy-Centric World
First released in 2022, seller-defined audiences created a mechanism for sellers to provide standardized information about their audience to ad buyers.
IAB Tech Lab Releases The Sustainability Playbook To Achieve A Sustainable Programmatic Marketplace
In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab’s Sustainability working group, aimed at promoting […]
IAB Tech Lab Unveils 2023 Priorities and Roadmap
IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023. The product roadmap encompasses all five pillars of the Tech Lab’s work: consumer privacy, addressability and privacy enhancing technologies (PETs), advanced TV, ad supply chain, and cross-media measurement – and outlines […]
SHARC is ready: Write once, serve everywhere Ads
One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]
Into 2023 with Advanced TV
Tech Lab kicked off a big initiative in 2022, promising to move cross-screen advertising into the future as has been envisioned for the last 30 years. The innovation across the field has led to divergent solutions and a fragmented marketplace, but it has also shown us a clear path to […]
IAB Tech Lab Launches Specification Adoption Program to Highlight Industry Technical Standard Usage
In an ever-evolving and complex advertising ecosystem, it has become incredibly challenging for the buy-side to verify that adtech companies have adopted technical standards that positively impact the industry. To solve this issue and provide transparency into technical standard adoption and usage, IAB Tech Lab, the global digital advertising technical standard-setting […]
Today’s Advanced TV Ecosystem
When you sit down in your living room to watch TV, you grab a remote and navigate whatever interface your TV presents. The content you choose to watch may come to that screen in a number of different ways. You might think that since you bought that 50-inch smart TV, […]
IAB Tech Lab Finalizes Global Privacy Platform and Advises the Industry to Prepare for Updated US State-Level Signaling
We are excited to announce that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. The finalization of the GPP would not have been possible without the collaborative efforts of the members of the Global Privacy Working Group and Privacy & Rearc Commit Group representing […]
Ad Format Guidelines for Digital Video and CTV — Now Ready for Industry Adoption!
The Ad Format Guidelines for Digital Video and CTV have now been finalized following the close of a public comment period on these specifications that ended in April 2022. This update has been released following the rapid change and evolution in the video landscape since these guidelines were first launched […]