Mission
The IAB Tech Lab European Communications Group serves as a vital bridge between the global digital advertising technology community and European markets, ensuring that EU and UK stakeholders remain at the forefront of industry innovation and standardization efforts. Established to address the unique regulatory landscape and market dynamics of European digital advertising, our group facilitates transparent, regular communication about the latest developments emerging from IAB Tech Lab’s collaborative initiatives.
Our primary mission is to democratize access to information about IAB Tech Lab’s work in creating open standards that shape the future of digital advertising technology in collaboration with our members. We achieve this through:
- Transparency & Accessibility: Breaking down complex technical developments into digestible insights that serve diverse audiences across the European digital ecosystem, from technical implementers to business strategists and regulatory professionals.
- Stakeholder Engagement: Fostering meaningful dialogue between IAB Tech Lab’s global working groups and European market participants, ensuring that regional perspectives and requirements are understood and considered in standard development processes.
- Knowledge Transfer: Providing timely updates on working group progress, new releases, emerging standards, and industry best practices that directly impact European operations and compliance requirements.
- Community Building: Creating a collaborative environment where European stakeholders can engage with ongoing standardization efforts, share insights, and contribute to the evolution of industry standards.
Each session covers updates to IAB Tech Lab Standards, new initiatives, such as Trusted Server, and the LLM Content Monetization Protocols (CoMP), and other relevant topics related to technical standards and working being done with our members. The discussion will usually be presented by Tech Lab Product Owners.
Status
The European Communication Group is open to Members and Non-Members, and meets monthly, on the third Wednesday of the month. Should Group Members not be able to attend in person, a recording will be circulated to the group the following week. Group Members will also receive a monthly newsletter during the last week of the month.
IAB Tech Lab Key Contacts for the European Communication Group
Emanuel Jonas / Oliver von Wersch
EEA Consultants for Tech Lab
eu_communications@iabtechlab.com
Shailley Singh
COO/EVP of Product
IAB Tech Lab
shailley@iabtechlab.com