Stay Ahead of European AdTech Standards with the ECG
The European digital advertising landscape is evolving faster than ever. New standards, emerging technologies, and regulatory requirements are reshaping how we operate. Are you keeping pace?
The IAB Tech Lab European Communications Group gives you direct access to the latest developments in digital advertising standards before they impact your business.
The group meets monthly, and features IAB Tech Lab Product Owners presenting critical updates on emerging technologies, standards updates and new releases, and regulatory developments relevant to European markets. Current critical initiatives include Trusted Server, the LLM CoMP initiative, Live Events with LEAP, and Curation.
Open to both Tech Lab Members and Non-Members, the ECG provides early intelligence on the creation of open standards creation by our membership and facilitates networking connections that keep your organization competitive in the rapidly evolving AdTech landscape.
Why join the ECG
- Get Early Intelligence: Be among the first to learn about new standards and protocols like Trusted Server, LEAP, and the LLM Content Monetization Protocols (CoMP) before they become industry requirements, giving your organization time to plan and implement strategically.
- Save Time with Expert Briefings: Skip hours of research and get complex technical developments distilled into clear, actionable insights by IAB Tech Lab Product Owners who know what matters most for European operations.
- Influence European Standards: Participate in direct dialogue between IAB Tech Lab’s global working groups and European stakeholders, ensuring your regional perspectives and requirements shape the standards you’ll need to adopt.
- Access Exclusive Resources: Receive monthly newsletters, session recordings for flexible viewing, and ongoing updates about compliance-relevant developments that impact your competitive positioning in EU and UK markets.
- Connect with Industry Leaders: Join a collaborative community of European digital advertising professionals who are actively shaping industry standards, sharing insights, and solving implementation challenges together.
What You’ll Get
Monthly Sessions: Third Wednesday of each month, in the European and UK afternoon, featuring direct presentations from IAB Tech Lab Product Owners on:
- Standards updates and new releases
- Emerging initiatives and technologies
- Working group progress and roadmaps
- Compliance-relevant developments
- Best practices for European implementation
Session Recordings: Can’t attend live? Access recordings within one week of each session.
Monthly Newsletter: Curated updates delivered during the last week of each month to keep you informed between sessions.
Open Access: Available to both IAB Tech Lab Members and Non-Members — no barriers to staying informed.
Don’t Let Your Competition Get Ahead
In digital advertising, timing matters. The organizations that understand and implement new standards early gain significant competitive advantages. Those that react late face integration challenges, compliance risks, and missed opportunities.