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IAB Tech Lab Innovation Day: Keys to Consumer Attention

November 12, 2019 @ 9:00 AM - 6:30 PM EST

Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers

Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend.


Brad Berens – Principal, Big Digital Idea Consulting, Inc.

How People Based Strategies Will Make You Think Differently About Measurement 
Rachel Brook – Managing Partner, Head of Advanced Analytics, MediaCom
Sue Hogan – SVP, Research & Measurement, IAB
Chris Morgan, Vice President & GM, Moat Product, Oracle
Maggie Zhang – EVP, Video Research & Insights, Dentsu Aegis

Trevor Hamilton – Vice President, Sales, Kochava

Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab
George Ivie – Executive Director and CEO, Media Rating Council, Inc. (MRC

Tal Chalozin – Co-Founder & Chief Technology Officer, Innovid

Maria Breza – Vice President of Ad Quality Measurement and Audience Data Operations, Pandora
Elizabeth Petro – Principal Product Manager, Pandora


Joe Ranzenbach – Director of Product, Mobile & Video, Integral Ad Science

Colleen Tricarico – Manager, Digital Audit Services , BPA Worldwide
Jarrett Wold – Director, Compliance Programs , IAB Tech Lab

Neal Thurman – Director, Coalition for Better Ads

Stephen Corby, Founder & CEO, Specless
Rick Liguori, Vice President, Digital Sales Ops, OTS, NBCUniversal
Omar Yousif – VP, NBCU Skycastle Digital Studio, NBCUniversal

Airey Baringer – Head of Product, Quantcast
Michael Krauss – VP of Product Management , Sourcepoint
Daniel Spring, Director of Product Management, Verizon Media

Aron Schatz – Director of Product & Data, PowerInbox
Amit Shetty – Senior Director, Video & Audio Products, IAB Tech Lab
Ryan Thompson – Software Engineer, Google

Shankar Venkataraman – Senior Vice President, Product & Engineering, Jivox

5:20 PM – 5:30 PM
Closing Remarks

Inquire more about this event by e-mailing techlab@iabtechlab.com




November 12, 2019
9:00 AM - 6:30 PM EST


Convene – Park Avenue
237 Park Avenue
New York, NY 10017 United States


Airey Baringer, Head of Product, Quantcast
Brad Berens, Principal, Big Digital Idea Consulting Inc.
Maria Breza, Vice President, Ad Quality Measurement & Audience Data Operations, Pandora
Rachel Brook, Head of Advanced Analytics, MediaCom
Dennis Buchheim, Vice President, Advertising Ecosystem, Meta
Tal Chalozin, Co-Founder & CTO, Innovid
Stephen Corby, Founder & CEO, Specless
Trevor Hamilton, Vice President, Sales, Kochava
Susan Hogan, SVP, Research & Analytics, IAB
Jessica Hogue, GM of Measurement and Analytics, Innovid
George Ivie, Executive Director & CEO, Media Rating Council
Michael Krauss, VP Product Management, Sourcepoint
Rick Liguori, Vice President, Digital Sales Ops, OTS, NBCUniversal
Chris Morgan, Vice President, Strategy, Moat Product, Oracle Data Cloud
Sara Navaridas, Digital Product Leadership, Nielsen
Bob Perkins, Chief Operating Officer, BritePool
Elizabeth Petro, Principal Product Manager, Pandora
Joe Ranzenbach, Director, Product Management, Integral Ad Science
Julie Roehm, Former Chief Experience Officer and CMO, ABRA
Aron Schatz, Director, Product & Data, Powerinbox
Amit Shetty, Vice President, Programmatic Standards & Partnerships, IAB Tech Lab
Daniel Spring, Director of Product Management, Verizon Media
Ryan Thompson, Software Engineer, Google
Neal Thurman, Director, Coalition for Better Ads
Colleen Tricarico, Manager of Digital Audit Services, BPA Worldwide
Shankar Venkataraman, SVP Product and Engineering, Jivox
Jarrett Wold, Director, Compliance Programs, IAB Tech Lab
Omar Yousif, VP, NBCU Skycastle Digital Studio
Maggie Zhang, EVP, Video Research & Insights, Dentsu Aegis