- This event has passed.
Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams
June 6, 2023 @ 8:00 AM - 5:00 PM EDT
Privacy lawyers, cross-functional privacy teams and those drafting commercial contracts need a deeper understanding of the complex technologies and data flows that fortify the digital advertising industry. It is critical for lawyers, privacy product managers, risk officers, and compliance managers in the industry to have a foundational understanding of how technologies and platforms work to deliver personalized and non-personalized ads from the bid request to pixels firing in the ad creative. To design or implement a privacy compliance program, or negotiate representations and warranties (as well as indemnification) without truly understanding what happens to personal information when it traverses the digital ad distribution chain, is the critical challenge and knowledge gap that this seminar seeks to fill.
On June 6 in NYC, join IAB Tech Lab for a five-hour educational seminar that will cover:
- How the digital supply chain works, what different industry segments do and their data flows;
- How consumer data is tracked, collected and used in digital advertising transactions, as well as how they relate to TCF and MSPA purposes;
- Different identity and data collection methods with detailed uses cases for campaign-level frequency capping on the web, look-a-likes in app, interest-based targeting and attribution across devices;
- Changes in the digital advertising status quo caused by operating systems, browsers, regulation and greater brands concern around “data leakage”;
- Evolution of privacy technologies, including PETS, seller defined audiences, clean rooms, multi-party computation, etc.
- Opportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation, but also an opportunity.
*Other events in this series:
SOLD OUT!
SPONSORS:
