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Video Everywhere: Binge Series – London

April 27, 2023 @ 8:00 AM - 5:00 PM BST

 

From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th for our second event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.

The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability. 

We will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these. 

Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person, only.

 

 

Additional events in this series:

Past Events: 

CTV & Video Advertising – Growing with Standards – EU Edition

Advanced Television: The Quest for Universal Addressability

 

Agenda Topics (Subject To Change):

8:00 – 9:00 AM Breakfast & Check-In
9:00 – 9:45 AM Thinking Beyond CTV

Tech Lab’s Advanced Television initiative encompasses all television environments and unveils its long-term key priorities and roadmap for Advanced TV.

Anthony Katsur, CEO, IAB Tech Lab

9:45 – 10:20 AM What Does Video Everywhere Mean?

How do buyers and sellers think about video ads in different environments? Learn from our experts as we get both the buy and sell side perspective on what cross platform video means in the ecosystem.

Stephen Byrne, Managing Director, Nordics & Executive Director, New Partnerships, RTL Alliance

Dominic Fawcett, Global Client Partner, Finecast

Anthony Katsur, CEO, IAB Tech Lab

Zaid Roberts, Director, Advertiser Solutions EMEA, PubMatic

10:20 – 10:55 PM Measurement in the Fragmented TV Landscape

Measurement is hard. Measurement in the CTV landscape of walled gardens and platform specific metrics is harder. Learn from a panel of experts how to think about this complex landscape and what standards could help streamline it.

Steph Miller, Commercial Director, EMEA, Publica

Anang Pandya, Sr. Director, Consulting Services, TransUnion

Shailley Singh, EVP, Product & COO, IAB Tech Lab

Alexis Wrightson, Lead Product Specialist, Quantcast

10:55 – 11:25 AM Networking Break
11:25 – 11:45 AM Current Standards in Television

Television standards are not new. In this session, we’ll hear from the European experts in television technology standards HBBTV & DVB.

Dr. Oliver Friedrich, Head of Video Publisher Partnerships, Google

Ranjeet Kaur, Associate Director of Products & Services, DTG

Robert Seeliger, DAI Lead & Sr. Project Manager, Fraunhofer FOKUS

Oliver von Wersch, Partner, nxt statista

11:45 – 12:10 PM Closing the Viewability Loop: The Open Measurement SDK for CTV

With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in Advanced TV and the IAB Tech Lab OMSDK Compliance program.

Nicolas Chavez, Sr. Software Engineer, Google Ad Manager, Google

Jarrett Wold, Sr. Director, Compliance Programs, IAB Tech Lab

12:10 – 12:25 PM Video Placement Types

As video placements evolve, so do the terms used to define them. Hear about the newest OpenRTB/AdCOM release that updates the way that instream and other placement types are signaled in programmatic.

Philipp Strothmann, Sr. Manager of Marketplace Quality, The Trade Desk

12:25 – 1:40 PM Lunch
1:40 – 2:00 PM Traditional Ad Breaks Meet New Ad Breaks: Dynamic Pods in ORTB2.6

Not sure what an ad pod is? We can help with that. Learn more about the Advanced TV related features in OpenRTB2.6, how they’re being used in market, and what’s up next on the Programmatic Supply Chain’s roadmap.

Sara Vincent, Managing Director, UK & IE, Index Exchange

2:00 – 2:35 PM Optimizing Ad Formats for Digital Video and CTV

Are there more to video ads than instream and outstream? Gain key insights around interactivity, native, and more in this session. We’ll also discuss how to think about measurement and the impact of these and future formats.

Ossie Bayram, UK Country Director, Ogury

Sarah Gaudszun, Commercial Director, EMEA, SpringServe

Tina Lakhani, Director, Product Marketing, IAB Tech Lab

Anna Lena Schenk, Director of Growth, Virtual Minds

2:35 – 2:50 PM Sustainability in Video Advertising

We’d be remiss not to speak about sustainability in the world of video advertising. How should we think about the carbon footprint of video ads? Are there any quick wins we should think about as the industry continues to invest in this channel?

Charlotte Delpech, Product Manager, IMPACT+

2:50 – 3:20 PM Networking Break
3:20 – 3:40 PM OpenRTB and Advanced TV: Utilizing Video-Level Data and Content Identifiers for Contextual Success

Contextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic during this recorded session.

Richie Hyden, Co-Founder & COO, IRIS.TV

3:40 – 3:55 PM Content Taxonomy and Why It Matters

Ever think contextual targeting may be easier if there was a common language for content descriptions? Have you heard of Content Taxonomy 3.0? We’re here to help explain the leaps and bounds made to the content taxonomy in recent years.

Kevin Flood, General Partner, FirstPartyCapital

3:55 – 4:30 PM Fighting Fraud in CTV

Where advertising dollars go, so goes the fraud. The industry must continue to be vigilant in finding proactive ways and lessons learned from other channels to apply to CTV.

David Goddard, VP, Business Development, DoubleVerify

Chloe Nicholls, Head of Ad Tech, IAB UK

4:30 – 4:35 PM Closing Remarks

Shailley Singh, EVP, Product & COO, IAB Tech Lab

5:00 – 6:00 PM Networking Cocktail Reception

Kings Arms Pub, 27-28 Wormwood Street, Bishopsgate, London

Speakers:

Ossie Bayram

UK Country Director
Ogury

With more than a decade of senior-level experience in the publishing and advertising industry, Ossie Bayram became Ogury’s UK Country Director in December 2021.

 

Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers targeting based on personas rather than users’ identities, and on the destinations where these personas consume content instead of the individual users themselves. From a start-up with offices in France and the United Kingdom, the company quickly grew to become an international group with more than 500 employees, operating across 17 countries and generating over 50% of its turnover in the US.

 

Prior to joining Ogury, Bayram worked with some of the biggest news and magazine brands, including News UK’s The Times and The Sun, and Minute Media’s 90 Min, as well as fast-growth startups. Bayram also worked for Schibsted, the owner of leading newspapers in Norway. There, he took the mantle of Head of Advertising at Shpock, followed by UK Country Manager at PriceSpy. During his time at the latter, Bayram successfully revamped the UK office to drive more revenue and positive brand awareness.

Ossie Bayram

UK Country Director
Ogury

Stephen Byrne

Managing Director, Nordics & Executive Director, New Partnerships Europe
RTL AdAlliance

Stephen Byrne

Managing Director, Nordics & Executive Director, New Partnerships Europe
RTL AdAlliance

Nicolas Chavez

Senior Software Engineer, Google Ad Manager
Google

Nick is a Senior Software Engineer at Google working on Ad Manager and its Video SDKs, including IMA and PAL. Most recently his focus has been on developing and supporting industry standards, including OMID, SIMID, and VAST, as well as extending the reach of Google Ads to CTV platforms. Previously, Nick led the development of the OM SDK for Web, PAL, and IMA for iOS/tvOS. Though a native New Yorker, prior to joining Google, Nick studied Computer Science and Economics at Harvard College and now resides in Paris.

Nicolas Chavez

Senior Software Engineer, Google Ad Manager
Google

Charlotte Delpech

Product Manager
IMPACT+

Charlotte Delpech is Product Manager at IMPACT+, a greentech solution enabling digital advertising players to evaluate and reduce their environmental impact. 

She has been working in the French media and AdTech industry for over ten years. Having worked in several large companies in the digital advertising sphere such as Criteo, Integral Ad Science and Ogury. Charlotte progressed from business development roles, then partnership management and product management across France and international channels. 

She joined IMPACT+ as she was eager to engage more in ecological projects. Today, she takes responsibilities for the implementation of IMPACT+’s product strategy, defining the product vision working with key stakeholders and co-founders of the company. 

Charlotte Delpech

Product Manager
IMPACT+

Dominic Fawcett

Global Client Partner
Finecast

Dominic Fawcett

Global Client Partner
Finecast

Kevin Flood

General Partner
FirstPartyCapital

Kevin is a founding partner at FirstPartyCapital, a new operator-led VC fund, investing in AdTech, MarTech and Data start-ups.  

Previously, Kevin was CEO of PowerLinks and Co-Chair of the IAB Taxonomy. He is a patent holder and an expert in marketing automation, contextual data and brand-safety. 

Kevin Flood

General Partner
FirstPartyCapital

Dr. Oliver Friedrich

Head of Video Publisher Partnerships DACH
Google

Dr. Oliver Friedrich is heading the Video Publisher Partnerships  business at Google for the DACH region. 

Partners are large broadcasters, sales houses, distributors and AVOD providers.

 

Within this role his strategic objectives are focused on the enablement of Linear Addressable and Connected TV advertising  based on Google’s sell-side advertising products  Google Ad Manager. 

Prior to joining Google, Oliver’s work experience includes serving in Deutsche Telekom’s Innovation Laboratories and Fraunhofer FOKUS. 

Oliver holds a PhD (Dr.-Ing.) in Computer Engineering from Technical University of Berlin and an Executive MBA from ESCP Europe.

Dr. Oliver Friedrich

Head of Video Publisher Partnerships DACH
Google

Sarah Gaudszun

Commercial Director, EMEA
SpringServe

Sarah Gaudszun holds the position as Commercial Director, EMEA, at SpringServe, where she leads strategy across existing platform customer relationships in the region focusing on growing their advertising operations, as well as working closely with business development on securing new relationships with media owners within the streaming TV ecosystem. With over 12 years of experience in the advertising industry, Sarah previously worked publisher side responsible for Axel Springer’s international expansion before moving into CTV business development roles at both SpotX and Magnite across EMEA, growing key relationships with broadcasters, OEMs, distributors and FAST streaming services.

Sarah Gaudszun

Commercial Director, EMEA
SpringServe

David Goddard

Vice President, Business Development
DoubleVerify

David is DoubleVerify’s Vice President, Business Development, based in the London office and is responsible for expanding partnerships with digital media and technology companies.

 

David is also a former Chair of IAB Europe Programmatic Trading Committee (2019-21), a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem, the impact it is having on digital advertising and influence industry initiatives to improve.

More recently, David worked alongside the IAB Europe Policy Committee and other industry stakeholders to rewrite the strengthened Code of Practice on Disinformation and continues to work with the European Commision to implement, improve and broaden the impact of the code.

 

Prior to DoubleVerify, David spent almost 6 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development – leading a global team of programmatic specialists tasked with driving revenue growth through sales, business development and strategic partner management.

David Goddard

Vice President, Business Development
DoubleVerify

Richie Hyden

Co-Founder & Chief Operating Officer
IRIS.TV

Richie Hyden is a Co-Founder and COO of IRIS.TV, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media, video, and AI as a contributing writer for publications such as AdExchanger, MarTechSeries and MediaPost. Richie also played professional water polo in the US, Europe and Australia and received his BA in International Relations and Economics from Bucknell University.

Richie Hyden

Co-Founder & Chief Operating Officer
IRIS.TV

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Ranjeet Kaur

Associate Director of Products and Services
DTG

As Associate Director of Products and Services at the DTG, Ranjeet manages the infrastructure and technical integrity of development and testing operations, ensuring delivery to specification, deadline, and budget. She has worked on the launch of three major UK platforms – Freesat, Freeview HD and Freeview Play including management of the at800 logo conformance regime to support the roll-out of 4G (LTE) services in the UK.

She ensures that the Test Centre maintains its ISO 17025 accreditation, delivering a conformance regime for TV platforms, supports manufacturers in demonstrating that conformance, and oversees all development and testing activities. She has introduced a number of new products and testing services, including training programs for the UK TV industry and the most recent addition, the DTG DVB-I Test Suite. She facilitates the following industry working groups:

  • DTG Interactive Services Working Group (DTG D-Book Chapter 13 HbbTV)
  • DTG End User Experience Targeted Advertising Task Group
  • DTG DTT Platform Test Group (DTG D-Book Test Suites)
  • DTG & German TV Platform UHD Plugfests
  • UltraHD Forum’s Interoperability Working Group

Ranjeet Kaur

Associate Director of Products and Services
DTG

Tina Lakhani

Director, Product Marketing
IAB Tech Lab

Tina Lakhani

Director, Product Marketing
IAB Tech Lab

Steph Miller

Commercial Director, EMEA
Publica

Steph Miller is a go-to market and sales leader with proven experience in building, leading and scaling high-performing commercial teams. She has extensive experience across both the buy and sell sides of programmatic advertising. Miller was responsible for launching the UK office for programmatic advertising platform Adnami and building its sales and operations functions. Prior to this, Miller was Head of Sales and Marketing Services at Zoopla. Steph is currently responsible for growing the global adoption of the Publica CTV ad server, unified auction and server-side ad insertion (SSAI) products in the EMEA regions to help global CTV publishers and smart TV manufacturers implement their ad serving and ad break decisioning strategies using Publica’s award winning solutions.

Steph Miller

Commercial Director, EMEA
Publica

Chloe Nicholls

Head of Ad Tech
IAB UK

Having joined the industry body for digital advertising in 2021, Chloe leads IAB UK’s ad tech team, with a key focus on helping the industry future-proof targeting and measurement strategies. Her remit includes evolving the IAB UK Gold Standard, contributing to cross-industry work to improve supply chain transparency and developing best-practice guidance to address emerging challenges in the ad tech space.

Prior to joining IAB UK, Chloe most recently worked at Mediahub (IPG) and dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks

Chloe Nicholls

Head of Ad Tech
IAB UK

Anang Pandya

Senior Director, Consulting Services
TransUnion

Anang Pandya is a Senior Director of Consulting Service at TransUnion. He is responsible for overall client relationship and value through successful implementation of analytics solutions across the EMEA markets. Anang has been working with leading brands in consulting and analytics roles for almost 20 years. He has a strong experience in leading marketing analytics engagements for clients in Automotive, Finance, Telecom, Travel, Media and Retail industries across Europe (UK, France, Italy, Belgium, Germany, Spain, the Nordics), Hong Kong, UAE and South Africa. Based in London, he has been advising senior stakeholders on a variety of topics, including MMM, MTA, audience segmentation, digital behaviour, targeting and analytics. Before joining TransUnion, Anang was working at Experian’s Marketing Services division in customer insights and targeting practice. Before that, he worked on technology-implementation programmes for global automotive and banking clients. Anang holds Bachelor of Engineering in Computer Science and an MBA.

Anang Pandya

Senior Director, Consulting Services
TransUnion

Zaid Roberts

Director, Advertiser Solutions, EMEA
PubMatic

Zaid Roberts, Director, Advertiser Solutions, EMEA, at PubMatic is a seasoned business development and digital media expert, with over a decade of international experience in the ad tech and media industry. He currently leads the UK activation team as well as key buy-side relationships at PubMatic, with a focus on direct brands. Prior to PubMatic, Zaid held several client-facing positions at noteworthy businesses, where he gained extensive knowledge and proficiency in a diverse range of omnichannel products and technologies. 

Zaid Roberts

Director, Advertiser Solutions, EMEA
PubMatic

Anna Lena Schenk

Director of Growth
Virtual Minds

Anna Lena Schenk

Director of Growth
Virtual Minds

Robert Seeliger

DAI Lead and Senior Project Manager
Fraunhofer FOKUS

Robert Seeliger is a Video and Media Technology professional with more than 10 years of experience in international projects in the area of video solutions, streaming media, Dynamic Ad Insertion (DAI, CSAI, SSAI, DAS), HbbTV, ABR Streaming (MPEG DASH, HLS), SmartTV and related standardization activities. As Senior Project Manager, Robert is highly knowledgeable in managing complex technical projects and teams in a client facing role with broadcasters, operators and media technology companies. As DAI solutions lead, he is responsible for the technical product management and development of Fraunhofer FOKUS’ DAI and SSAI solution for MPEG DASH and HLS. Furthermore, he leads the development and improvement of the SmartTV and Future Applications and Media Lab – FOKUS’ testbeds for innovative hybrid TV, advanced media services, and cutting-edge DAI solutions.

Robert has published more than 30 technical papers covering topics like, Server-Side Ad Insertion for ABR media delivery in MPEG DASH and HLS, IPTV, interactive content, Smart and Hybrid-TV services and infrastructures, HbbTV and ad-technology.

Robert Seeliger

DAI Lead and Senior Project Manager
Fraunhofer FOKUS

Shailley Singh

Executive Vice President, Product & Chief Operating Officer
IAB Tech Lab

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

 

Shailley Singh

Executive Vice President, Product & Chief Operating Officer
IAB Tech Lab

Philipp Strothmann

Senior Manager of Marketplace Quality
The Trade Desk

Philipp Strothmann is Senior Manager of Marketplace Quality at The Trade Desk EMEA. In this role, Philipp is responsible for fraud prevention, inventory transparency and inventory quality on The Trade Desk’s platform within EMEA and APAC. He works with both local and global partners to sustain brand safety for The Trade Desk’s clients. Philipp has previously held positions at several renowned German publishers, including Gruner + Jahr and Axel Springer.

Philipp Strothmann

Senior Manager of Marketplace Quality
The Trade Desk

Sara Vincent

Managing Director, UK & IE
Index Exchange

As managing director for the UK and Ireland, Sara works with media owners, agencies, and other key partners to accelerate growth in the UK and Ireland through the Index suite of omnichannel solutions.

Sara joined Index Exchange in 2018, bringing with her nearly two decades of experience in the world of publishing, including as SVP Publisher Development at Just Premium and Managing Director of ForexSpace. In her four years at Index, Vincent worked as a liaison between Index Exchange and its UK publishing partners — collaborating across the company to ensure her clients were positioned for success.

Sara Vincent

Managing Director, UK & IE
Index Exchange

Oliver von Wersch

Partner
nxt statista

Oliver von Wersch

Partner
nxt statista
Jill Wittkopp VP Product IAB Tech Lab Headshot

Jill Wittkopp

Vice President, Product
IAB Tech Lab

Jill Wittkopp

Vice President, Product
IAB Tech Lab

Jarrett Wold

Vice President of Member Solutions, Services, and Compliance
IAB Tech Lab

Jarrett Wold

Vice President of Member Solutions, Services, and Compliance
IAB Tech Lab

Alexis Wrightson

Lead Product Specialist
Quantcast

Alexis has over 12 years of experience in digital media – half on the publisher side and most recently prior to joining Quantcast last year, spent 5 and a half years at OMD leading some of the programmatic innovation. Now he is working as the Lead Product Specialist in EMEA and is focused on driving success of all emerging solutions (including CTV) on the Quantcast Platform.

Alexis Wrightson

Lead Product Specialist
Quantcast

 

Sponsors:

Principal Sponsors:

Details

Date:
April 27, 2023
Time:
8:00 AM - 5:00 PM BST

Venue

Convene, London
22 Bishopsgate, EC2N 4BQ
London, EC2N 4BQ United Kingdom
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