What’s in your CTV Ad Portfolio?

Join IAB Tech Lab’s Jill Wittkop and Barnaby Edwards, in conversation with Angie Carballo from DirectTV and Jon Levinson from Samsung Ads as they give a sneak peek of the CTV Ad Portfolio. This Portfolio has been derived from more than 100 submissions collected through the Ad Format Hero initiative, an industry-wide call for real-world CTV ad format submissions.

The panel will discuss industry feedback on the selected Ads, along with how the industry has approached standardizing the formats and what they promise for the future of streaming.