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Mobile

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Specifications & Guidelines

Mobile Rich Media Ad Interface Definitions (MRAID)

Working Groups

Mobile Rich Media Ad Interface Definitions (MRAID) Working Group
MRAID Ads SDK Tester Working Group

CodeBank

Android MRAID Ad Tester (open to working group members only)
iOS MRAID Ad Tester (open to working group members only)

Tools & Utilities

MRAID Ads SDK Tester

Tools & Utilities

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Articles

  • The 400-Millisecond History: How Seventy Years of AI Built Modern Advertising
  • The Agentic Web Is Here and It Needs Standards Too
  • Announcing Tech Lab’s 2026 Service Excellence Awards
  • Updates to TCF to Support Policy Version 5.0.b are Open for Public Comment
  • The Architecture Behind Trustworthy AI Agents in Advertising

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