IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019. This […]
Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]
Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity, transparency, and privacy conversations. We will also be discussing some of the foundational changes affecting our […]
Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) […]