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IAB Tech Lab Announces Speakers and Full Agenda for REBOOT 2020

On September 15-17, Digital Advertising Technology, Product, and Business Leaders Will Come Together to Address Privacy, Brand Safety, Measurement, Streaming Video, and Beyond

Keynote Speakers include IAB Tech Lab, Facebook, Nielsen, SpotX and more

New York, NY — August 31, 2020 — From September 15-17, leading industry thinkers from around the world will come together for IAB Tech Lab: REBOOT 2020. The three-day virtual summit is set to review the progress the industry has made this year, invite collaborative problem-solving, and inspire innovative strategies for designing a stronger, more sustainable, and flexible future.

“2020 has already been a year of historic changes. The challenge now is to ensure the changes lead to a better, more sustainable media industry. The issues we’re discussing — privacy, addressability, measurement, loss of third-party cookies, and more — are critical to advertising’s effectiveness for marketers and publishers,” said Dennis Buchheim, President, IAB Tech Lab. “As a global organization, IAB Tech Lab is uniquely able to provide a marketplace where the entire advertising ecosystem can come together to collaborate in defining tangible solutions for the future of digital advertising.” 

Day One of the conference will focus on privacy-centric addressability and industry accountability, followed by Day Two on brand safety and preventing ad fraud. Day Three will focus on the rise of Connected TV (CTV) and podcasting as well as the challenges for measurement across an ever-growing mix of channels.

September 15

Re-architecting for Privacy-centric Addressability
With addressability built on the availability of now-vanishing device identifiers like mobile ad IDs and third-party cookies, digital marketing now needs a better way for businesses to personalize consumer experiences, while respecting their privacy choices and protecting their data.

All times are in EST; Speakers and timing are subject to change, refer to for up to date information 

TimeTopicSpeaker(s) From
11:00 am-11:12 amBeyond the Events of 2020: What’s Next?IAB Tech Lab
11:15 am-11:45 am Building Tomorrow: How to Align Our Systems to Meet Future ChallengesFacebook
11:50 am-12:20 pmConnecting Advertisers to Publisher AudiencesID5; GroupM; Media Impact; Dstillery
12:25 pm-12:55 pmApproaches to Audience Cohort CreationMagnite; Number8; DAX World Wide
12:55 pm-1:00 pm Service Excellence Awards
1:00 pm-1:10 pmWhat the Buy-Side Will Gain by Moving to People-Based IdentityLiveRamp; Index Exchange
1:10 pm-1:40 pmTurning Consumers into Authenticated UsersLiveRamp; European netID Foundation; Ströer, Media Solutions, Goodway Group
1:45 pm-2:25 pmBeyond GDPR and CCPA: A Comprehensive Technical Framework with System-Level AccountabilityIAB Europe; IAB Tech Lab; MediaMath; OneTrust; Network Advertising Initiative (NAI)
2:30 pm-2:40 pmClosing RemarksIAB Tech Lab, ANA

September 16

Building Better Brand Safety and Preventing Ad Fraud

Day Two of REBOOT 2020 will open with keynotes on ad fraud and brand safety, followed by panel discussions on technology foundations that ensure brand safe ad placements, and keep fraudulent inventory and traffic out of the digital supply chain. 

All times are in EST; Speakers and timing are subject to change, refer to for up to date information  

TimeTopicSpeaker(s) From
11:00 am-11:13 amOpening RemarksIAB Tech Lab
11:15 am-11:45 amThe New Frontiers of FraudWhite Ops
11:50 am-12:10 pmBrand SafetyIAB Tech Lab; Turner
12:15 pm-12:55 pmShining the Light of Transparency on Ad FraudAmplifi;Google;; SpotX
12:55 pm-1:00 pmService Excellence Awards
1:00 pm-1:40 pmUnder the Hood: Effective Tools for Brand Safety and Brand SuitabilityMeetrics; Oracle Data Cloud; WARC; Pixability
1:45 pm-2:15 pmUsing Content Taxonomy to Promote Brand SuitabilityPublicis Media Exchange;World Federation of Advertisers (WFA); Double Verify; Tik Tok
2:20 pm-2:35 pmClosing RemarksIAB Tech Lab

September 17

Scaling Connected TV and Simplifying Measurement

Streaming has overtaken linear as the way most people watch TV. REBOOT 2020 will explore the challenges in serving and measuring ads in Connected TV (CTV). IAB Tech Lab will share an overview of the state of CTV, podcasting, and the challenges for measurement across an ever-growing mix of channels. 

All times are in EST; Speakers and timing are subject to change, refer to for up to date information  

TimeTopicSpeaker(s) From
11:00 am-11:13 amOpening RemarksIAB Tech Lab
11:15 am-11:35 amMeasurement Keynote Nielsen
11:40 am-12:00 pmAdvancing Connected TV with Technology StandardsSpotX
12:05 pm-12:40 pmBuilding Trust in SSAI (Server-Side Ad Insertion)DISH Media; Flashtalking; Verizon Media
12:40 pm-12:45 pmService Excellence Awards
12:45 pm-1:20 pmImproving Measurement with Tech StandardsCoalition for Innovative Media Measurement (CIMM); PubMatic; Moat by Oracle Data Cloud; AdExchanger ; Google
1:25 pm-2:00 pmAdvances in Podcast Measurement to Drive TransparencyTriton Digital;BPA Worldwide; Podtrac
2:05 pm-2:15 pmClosing Remarks: What We Learned TodayIAB Tech Lab

About IAB Tech Lab

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at For more information, please visit

IAB Tech Lab Media Contacts
Kate Tumino / Brittany Tibaldi
212-896-1252 / 347-487-6794 /