With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. The Rearc Accountability Working Group explores technical mechanisms that facilitate industry accountability to privacy-centric addressability standards and adherence to consumers’ privacy preferences. This work is based on feedback from both inside and outside our industry that accountability at the system level is a critical component to re-establish consumer trust, enable responsible use of consumer identifiers and personal data for advertising purposes, and establish stability and mitigate legislative pressure.
If you are interested in joining this group please sign up below:
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To get involved in the Rearc Task Force and/or other working groups please click here.