Webinar Replay: ECAPI-talizing on Conversions
The new Event and Conversion API (ECAPI)specification is designed to standardize how marketing-related events and measurable outcomes are communicated across the digital advertising ecosystem. In this webinar we are joined by Google’s Senior Staff Software Engineer, Alan Merzon, and Basis Technologies Senior Technical Product Manager, Randy Weinstein with Event and Conversion API (ECAPI)to discuss ECAPI’s potential to reduce integration complexity, foster interoperability, and unlock deeper campaign performance insights.
If you are interested in joining the Conversion API Working Group contact memberships@iabtechlab.com
