Webinar Replay:
Genre-ously Improving Programmatic CTV Ads
Microsoft’s Alexa Boncimino joins Tech Lab’s Katie Shell and Hillary Slattery to dive into the recently released Programmatic CTV Genre Guidance to make it easier for companies to upgrade their Taxonomies for Programmatic CTV Ads. You’ll learn how the mappings work, the path to upgrading and why this should be on your 2025 roadmap.
Learn more about the updates and guidance for the Genre Taxonomy here.
At our December I Want my CTV event, nearly a 3rd of respondents to a Slido survey said they were still using the long-deprecated Content Taxonomy 1.0!! Tech Lab has made it easier to upgrade with a proposal of how to upgrade guidelines, and a mapping file! Not only will this reduce complexity and friction when working with different partners across the supply chain, but it also standardizes the Genre field in OpenRTB which will make it significantly easier and faster to scale Connected TV transactions with DSPs, and to improve contextual targeting, creating more tailored campaigns. Resolve to review the OpenRTB release and the associated updates to Tech lab Taxonomies and create a plan for upgrading and mapping once it’s released to production on January 30, 2025.