Tag: AdvancedTV
CTV Ad Format Hero initiative launched by IAB Tech Lab
IAB Tech Lab announces the launch of its latest initiative, “Ad Format Hero,” aimed at standardizing emerging Connected TV ad formats.
Press Release: OM SDK for CTV is EXPANDING COVERAGE to include LG and Samsung TVs
We’re pleased to announce additional CTV coverage within OM SDK as we launch OM SDK 1.5 with support for Samsung and LG TVs! Read the press release here to learn more about why this is an important step forward for measurement standards in the CTV ecosystem. To learn more about the […]