Tag: agentic-advertising
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
The Contract Layer for Agentic Advertising
Why the OpenDirect Standard is the core foundation for direct sales transactions in an Agentic Advertising ecosystem
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising
The Quiet Backbone of AI: Taxonomies in an Agentic World
IAB Tech Lab’s Katie Shell explains why Taxonomies are essential guardrails for accuracy in Agentic Advertising
AAMP Two Months In: Progress Report
Update on what the Agentic Advertising Management Protocols (AAMP) has delivered in just 2 months
What Does Agentifying AdCOM Really Mean?
As part of the AAMP framework we are agentifying existing Tech Lab Standards. This series will cover what that means. Starting with AdCOM
Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies
Have you heard about ARTF and want to get involved in the agentic revolution? Index Exchange explains how in 5 easy steps.
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem