Tag: agentic-advertising
Why we’re bringing Agentic Advertising into Media Planning with OpenProposal
Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders
Does the industry need Agentic Advertising?
IAB Tech Lab’s new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising
Rewriting ads.txt Won’t Save You (But Reading It Might)
Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object
Agentic Mobile: The Open Standard That Puts AI to Work on Your Mobile Ad Stack
IAB Tech Lab’s COO Shailley Singh explains why Agentic Mobile is a crucial addition to AAMP – the Agentic Advertising Management Protocols
Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising
The Agentic Web Is Here and It Needs Standards Too
What you missed at the SOLD OUT Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
The Contract Layer for Agentic Advertising
Why the OpenDirect Standard is the core foundation for direct sales transactions in an Agentic Advertising ecosystem
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising
The Quiet Backbone of AI: Taxonomies in an Agentic World
IAB Tech Lab’s Katie Shell explains why Taxonomies are essential guardrails for accuracy in Agentic Advertising