Tag: agentic-advertising
Agentic Mobile: The Open Standard That Puts AI to Work on Your Mobile Ad Stack
IAB Tech Lab’s COO Shailley Singh explains why Agentic Mobile is a crucial addition to AAMP – the Agentic Advertising Management Protocols
Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising
The Agentic Web Is Here and It Needs Standards Too
What you missed at the SOLD OUT Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
The Contract Layer for Agentic Advertising
Why the OpenDirect Standard is the core foundation for direct sales transactions in an Agentic Advertising ecosystem
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising
The Quiet Backbone of AI: Taxonomies in an Agentic World
IAB Tech Lab’s Katie Shell explains why Taxonomies are essential guardrails for accuracy in Agentic Advertising
AAMP Two Months In: Progress Report
Update on what the Agentic Advertising Management Protocols (AAMP) has delivered in just 2 months
What Does Agentifying AdCOM Really Mean?
As part of the AAMP framework we are agentifying existing Tech Lab Standards. This series will cover what that means. Starting with AdCOM
Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies
Have you heard about ARTF and want to get involved in the agentic revolution? Index Exchange explains how in 5 easy steps.