Tag: gpp
GPP Implementation Guidelines release for Public Comment
IAB Tech Lab releases GPP implementation guidelines for public comment to help companies streamline regulatory compliance
Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Expanding GPP Coverage: State-Specific Privacy Updates
New US States – Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee added to the Global Privacy Platform
Multi-State Privacy Agreement and Global Privacy Platform Update
The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals across the digital advertising ecosystem (e.g., between publishers, advertisers, and adtech intermediaries) and help its participants adapt to regulatory demands across markets. The GPP currently supports the […]
GPP Extensions Addressing Privacy Regulations with State-Specific Updates
In the dynamic ecosystem of digital advertising, maintaining adherence to ever-evolving privacy regulations is paramount. Over the coming months, starting with July 1st, we will hit the effective dates for State privacy regulations in Florida, Montana, Oregon, and Texas. Consequently, the updates to extend the Global Privacy Platform (GPP) equip […]
TCF Canada v1.1 & GPP String v1.1 Released for Public Comment
IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada section was first launched in October 2022 to help the industry comply with Canadian privacy laws. The TCF Canada section makes use of the Global […]
IAB Tech Lab releases for public comment, specification for DSA Transparency
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. The DSA Transparency specification is open for a public comment period ending on December 31st, 2023. Feedback may be sent to support@iabtechlab.com. […]
Global Privacy Platform for Publishers
Meet the Global Privacy Platform The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool. The GPP is adaptable to […]
Global Privacy Platform API v1.1 Is Ready For Implementation
We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP. IAB Tech Lab worked closely with members of the Global Privacy Working Group to […]
Public Comment Period Open for GPP API v1.1
In September 2022, the Global Privacy Platform (GPP) was introduced to establish a technical standard for communicating user preferences throughout the digital supply chain. The GPP is an industry-driven effort created by and for the industry. As with any new initiative, feedback and insights are gathered to identify areas for […]