Tag: member-perspective
Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it.
The AI Leap in Contextual Advertising: Transforming a Legacy Solution
How does AI improve Contextual Advertising? Hear from Amazon Ads in an IAB Tech Lab Member Perspective
Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
The IAB Tech Lab, the global digital advertising technical standards body, has made the mapping from Content Taxonomy 1.0 to Content Taxonomy 2.0 available for public comment as of December 11, 2024. Originally developed by the IAB in 2011 and officially deprecated by the IAB Tech Lab in 2020, it’s […]
Embracing AI to Safely & Effectively Reach Audiences
Tech Lab Member Outbrain on embracing AI to reach audiences safely and effectively