Tag: member-perspective
The Evolution of Curation: From Static Deals to Real-Time Precision
Over the last 18 months, the expansion of sell-side curation has marked a paradigm shift for programmatic advertising, dramatically increasing scale for Deal ID data targeting and enabling faster decisioning at the impression level. The IAB Tech Lab defines curation as “the selection and organization of inventory using technology and […]
Separating the Truth from the Hype in Curation
Tech Lab Member Audigent (an Experian company) provides their perspective what Curation really is, ahead of the release of the Curation framework
FAST Return On Investment in Advertising
Tech Lab Member DirectTV provides their perspective on practical steps to improving Return on Investment with FAST CTV Advertising
Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it.
The AI Leap in Contextual Advertising: Transforming a Legacy Solution
How does AI improve Contextual Advertising? Hear from Amazon Ads in an IAB Tech Lab Member Perspective
Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
The IAB Tech Lab, the global digital advertising technical standards body, has made the mapping from Content Taxonomy 1.0 to Content Taxonomy 2.0 available for public comment as of December 11, 2024. Originally developed by the IAB in 2011 and officially deprecated by the IAB Tech Lab in 2020, it’s […]
Embracing AI to Safely & Effectively Reach Audiences
Tech Lab Member Outbrain on embracing AI to reach audiences safely and effectively