Tag: member-perspective
How OM SDK Signals Power Attention Measurement
IAS Member Perspective on how OM SDK signals can power attention measurement as defined by the MRC and IAB guidelines
Beyond the Hype: Why On-Device AI is Ad Tech’s Untapped Frontier for Publishers
Verve Member Perspective explaining how On Device AI Cohorts are a compelling ID Less targeting solution
Attention Rewired: How AI Is Reshaping Consumer Behavior—and Why Standards Matter Now
As we enter the age of agentic advertising, Equativ’s Chief Innovation Officer explains why Standards matter more than ever.
The Evolution of Curation: From Static Deals to Real-Time Precision
Curation has become an essential part of digital advertising. Onetag explains how that requires precision when creating and transaction on deals.
Separating the Truth from the Hype in Curation
Tech Lab Member Audigent (an Experian company) provides their perspective what Curation really is, ahead of the release of the Curation framework
FAST Return On Investment in Advertising
Tech Lab Member DirectTV provides their perspective on practical steps to improving Return on Investment with FAST CTV Advertising
Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
Live Events in Programmatic presents a huge opportunity. Index Exchange has laid out a roadmap with Tech Lab to help the industry capture it.
The AI Leap in Contextual Advertising: Transforming a Legacy Solution
How does AI improve Contextual Advertising? Hear from Amazon Ads in an IAB Tech Lab Member Perspective
Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
Subtextive discusses their donation for the Content Taxonomy mapping release
Embracing AI to Safely & Effectively Reach Audiences
Tech Lab Member Outbrain on embracing AI to reach audiences safely and effectively