Tag: member-perspective
Agentic AI in advertising: why connectivity, standards, and control matter
Alexandra Balashoiu from OneTag explains why successful agentic advertising needs both innovation and a shared language from standards
Rebalancing the Ad Break
Aviram Sharon from InTheGame explains why the CTV Ad Portfolio provides the flexibility that streaming needs to retain audiences and eyeballs
Why SChain Validation Deserves More Attention Than It Gets
InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective
The Agentic Shift Is Already Happening Inside Publisher Operations
The CEO of Burt Intelligence discusses the agentic shift that is already happening in publisher operations.
Agentic Mobile: A Shared Language for Mobile Advertising
Kainar Kamalov from CloudX explains why they developed Agentic Mobile and donated the protocols to IAB Tech Lab’s AAMP initiative
Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising
Server-side implementations for AdTech: The architecture powering the next era of digital advertising
Didomi explains how server side implementations promise to power the next era of digital advertising
First-party Data Begins with Consent
iubenda’s CMO explains how GPP and TCF are essential tools in managing user digital consent
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
The Living Room’s Front Page: Why Home Screen Ads Matter
IAB Tech Lab Member Telly explains the high value proposition of Home Screen Ads in the CTV and Streaming universe