Tag: member-perspective
Agentic Mobile: A Shared Language for Mobile Advertising
Kainar Kamalov from CloudX explains why they developed Agentic Mobile and donated the protocols to IAB Tech Lab’s AAMP initiative
Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising
Server-side implementations for AdTech: The architecture powering the next era of digital advertising
Didomi explains how server side implementations promise to power the next era of digital advertising
First-party Data Begins with Consent
iubenda’s CMO explains how GPP and TCF are essential tools in managing user digital consent
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
The Living Room’s Front Page: Why Home Screen Ads Matter
IAB Tech Lab Member Telly explains the high value proposition of Home Screen Ads in the CTV and Streaming universe
From Conversions to Value
Tech Lab member Bytek on why Conversion APIs Are Becoming the Backbone of Modern Advertising Optimization
Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies
Have you heard about ARTF and want to get involved in the agentic revolution? Index Exchange explains how in 5 easy steps.
How OM SDK Signals Power Attention Measurement
IAS Member Perspective on how OM SDK signals can power attention measurement as defined by the MRC and IAB guidelines
Beyond the Hype: Why On-Device AI is Ad Tech’s Untapped Frontier for Publishers
Verve Member Perspective explaining how On Device AI Cohorts are a compelling ID Less targeting solution