Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced significant updates to the US National Section of the Global Privacy Platform (GPP).
Moving forward the US National Section will be renamed the Multi-State Privacy Agreement (MSPA) US National Section. These updates expand the coverage of the MSPA US National Section and provide detailed clarifications to support proper compliance usage within the digital advertising ecosystem.
“Proper usage of the MSPA US National Section is essential for legitimate regulatory compliance across multiple US jurisdictions,” said Anthony Katsur, CEO, IAB Tech Lab. “This section should only be used by MSPA signatories or Certified Partners who choose to use the ‘National Approach’ defined in the MSPA. Our goal is to equip the industry with the tools necessary to aid in their compliance across myriad state privacy laws. By leveraging the MSPA’s ‘US National’ approach supported by the GPP’s MSPA US National Section signaling, the industry has the means to harmonize cross-jurisdictional US privacy compliance.”
You can read the full press release here. The public comment period is open until September 12th, 2024. To access the updates click here. Comments may be submitted to support@iabtechlab.com.
Sr Director, Privacy & Data
IAB Tech Lab