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Check out our latest updates:

• 
  Does the industry need Agentic Advertising?
  IAB Tech Lab’s new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising
• 
  Rewriting ads.txt Won’t Save You (But Reading It Might)
  Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object
• 
  Why SChain Validation Deserves More Attention Than It Gets
  InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective