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Check out our latest updates:
- Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols - Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards - Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies
Have you heard about ARTF and want to get involved in the agentic revolution? Index Exchange explains how in 5 easy steps.