- Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols
- Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards
- Getting Started with ARTF: A Five-Step Guide for Ad Tech Companies
Have you heard about ARTF and want to get involved in the agentic revolution? Index Exchange explains how in 5 easy steps.
- Why Taxonomies Matter in the AI Age
Learn how Taxonomies continues to matter in an AI world and how a donation from Mixpeek can help you upgrade.
- The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
IAB Tech Lab CEO on Agentic Advertising and the role of Standards in an Agentic ecosystem