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- Navigating the Agentic Frontier: The IAB Tech Lab 2026 Roadmap
At IAB Tech Lab, our 2026 Roadmap is designed to turn industry disruption into a durable foundation - As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising - The Quiet Backbone of AI: Taxonomies in an Agentic World
IAB Tech Lab’s Katie Shell explains why Taxonomies are essential guardrails for accuracy in Agentic Advertising