Thank you for your interest in IAB Tech Lab’s Advanced TV Commit Group. Someone will be in touch shortly.
In the meantime check out what the IAB Tech Lab Advanced TV product pillar is working on and our latest updates.
- Does the industry need Agentic Advertising?
IAB Tech Lab’s new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising - Rewriting ads.txt Won’t Save You (But Reading It Might)
Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object - Why SChain Validation Deserves More Attention Than It Gets
InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective