Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local […]
Date: 4rd Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 3rd Aug 2021 Time: 21:30 Los Angeles With IAB Tech Lab's release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: […]
With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, […]
Date: April 27 & 28, 2021 Time: 3 PM CET/9 AM EDT/6 AM PDT* Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get […]
While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner, or the OS platform. IAB Tech Lab has been working […]
View the Recording The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during […]
(This event has been programmed for attendees located in the Asia Pacific but is open to all.) Time (APAC): 09:00 India, 10:30 Jakarta, 11:30 Singapore, 14:30 PM Canberra (18th Mar 2021) Time (US): 23:30 Eastern, 20:30 Pacific (17th Mar 2021) This event will introduce attendees to an innovative approach using […]
Sponsored by: The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… […]
Sponsored by: The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… […]
Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]
Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
Please join us for a walk-through of the new OM SDK release for version 1.3. We will learn about the new features specifically new impression event details, audibility measurement, friendly obstructions, new session types and enabling brand safety verification. We will also cover technical details about migrating from existing versions […]
Join IAB and IAB Tech Lab on Wednesday, November 13th at 12PM ET for the CCPA Compliance Framework Tech Webinar: Explanation of Technical Component & How to Implement. This webinar is primarily for a technical audience, yet it will also include a brief introduction to provide some policy context and address […]
Join us on Wednesday, February 20th from 3:00-4:00PM ET for an overview of compliance programs offered by the IAB Tech Lab. We will review the different types of compliance programs we offer, why companies should be compliant, the benefits of compliance and what the process is to achieve compliance through […]
Join IAB Tech Lab and IAB UK for a webinar to walk you through how to approach OpenRTB 3.0 and learn what to look forward to. Guest speaker Allen Dove, CTO at SpotX will speak to use cases and major features in OpenRTB. OpenRTB 3.0 is in public comment until […]