Safe Supply Chain: Powered by Transparency (Two-Day Virtual Event)

Date: April 27 & 28, 2021
Time: 3 PM CET/9 AM EDT/6 AM PDT*

Huge strides have been made to secure the digital advertising ecosystem over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get implemented. This event will showcase the industry standards for supply and demand chain transparency. As part of the path to an improved ecosystem, we will dive into updates including expanded support for new media channels and new programmatic RTB (real-time bidding) and automated guaranteed features.

Attendees will walk away with practical knowledge about remaining supply chain vulnerabilities and a better understanding of buy-side transparency and input for programmatic product roadmaps in 2021. IAB Tech Lab will also highlight transparency use cases that are made simpler with the new industry data repository: the Transparency Center.

*This event is programmed for an audience located in the EU time zone. However it is also open to attendees in other time zones. 

AGENDA: 

Day 1

• Opening Remarks
  • Amit Shetty, VP, Programmatic Products & Partnerships, IAB Tech Lab
• What Should I Know About my Sellers? The Need for Sell-side Transparency.
  • Stephen Chester, Director of Media, ISBA
• Transparency for Brand Safety: How Knowing Every Supply Chain Partners Helps Brand Safe Advertising
  • Jake Dubbins, Managing Director (Media Bounty) &  Co-Founder and Co-Chair (CAN), Media Bounty & Conscious Advertising Network (CAN)
  • Harriet Kingaby, Co-chair, Conscious Advertising Network (CAN)
• The State of Sell-side Transparency – Are We Moving in the Right Direction?
  • Thomas Mendrina, Senior Director, Publisher Central Europe, Xandr
  • Mazen Mroue, Head of Global Digital Factory, FrieslandCampina
  • Jules Kendrick, MD, UK & Europe, Trustworthy Accountability Group
  • Jana Gokalp, Vice President International, New Business & Partnerships, MediaMath
  • Amit Shetty, Vice President, Programmatic Products & Partnerships, IAB Tech Lab
• Q&A
• IAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem.
  • Jill Wittkopp, Director of Product, IAB Tech Lab
• Closing Comments
  • Oliver von Wersch, IAB Tech Lab

Day 2

• Opening Remarks
  • Oliver von Wersch, IAB Tech Lab
• The Importance of Buy-side Transparency
  • Nicolas Rieul, President, IAB France
• Understanding Malvertising in Programmatic
  • Chris Hallenbeck, Senior Director, Marketplace Quality, OpenX
• The New Frontier of Transparency: the Buy-Side!
  • Emma Fenlon, Sr. Manager, Exchange Quality, Verizon Media
  • Pierre Gauthier, Board Member (IAB EU), Head of International Relations (IAB France) & Commercial Director (Channel Factory),  IAB Europe, IAB France & Channel Factory
  • Bonnie Niederstrasser, Director, Policy & Programs, Trustworthy Accountability Group
  • John Clyman, Vice President Engineering, Marketplace Quality & Security, Magnite
• Q&A
• IAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem.
  • Tara Ibach, Lead Technical Solution Consultant, MoPub
  • Jill Wittkopp, Director of Product, IAB Tech Lab
• Closing Comments
  • Oliver von Wersch, IAB Tech Lab