Webinar Replay: What’s in your CTV Ad Portfolio
How we went from Ad Format Hero to a Standard CTV Ad Portfolio
Join IAB Tech Lab’s VP of Product, Jill Wittkopp, and Head of Marketing Barnaby Edwards with, Jon Levinson from Samsung Ads and Angie Carballo from DirectTV as they provide a sneak peek of the CTV Ad Portfolio. This Portfolio has been derived from more than 100 submissions collected through the Ad Format Hero initiative, an industry-wide call for real-world CTV ad format submissions.
The panel will discuss industry feedback on the selected Ads, along with how the industry has approached standardizing the formats and what they promise for the future of streaming.
If you are interested in joining the Advanced TV Working Group contact memberships@iabtechlab.com
The topics covered in this webinar are in Public Comment until January 31, 2026. Please review and provide feedback via the links below.